Final thoughts on Blog Business Summit

What a week. It's Saturday morning now I'm on my way to the VIP wine tasting - wine dinner excursion. There wasn't room for me to fly to this on the Greenpoint technologies Lear jet, but, I'm flying back tonight on it, so pictures will be take (blogging from a plane!). This is going to be one of the last posts here for me on the Tucows Blog. So if you'd like to keep reading my posts on other (but still related) topics, please come on over to A View from the Isle.

So, how was the conference, you might wonder. I don't go to that many conferences, three or so a year usually, but I have a great affection for BBS as you know. BBS seems to be the conference where I take giant leaps forward in my career. BBS is an interesting conference. There are people coming to learn how to get their business blog going, some to learn how to make their business blog better, others are already bloggers and here to just connect with each other.

While there are always good sessions and some not as good sessions, overall I think the sessions this go round where the best thus far. Being the third BBS, Steve et al have figured out what the range of people are looking for, and this really showed. Besides the two sessions where I was speaking (which were of course spectacular ;-) ), I really like Jason Calacanis' keynote, John Batelle's keynote and the small business blogging sessions. Yes, I liked all the others too, don't feel left out, those where just my favourites. The keynotes where interesting just because John and Jason were interesting to listen to and had interesting insights. Might not 100% agree with 100% of the talk, but it was still entertaining. The small biz blogging session was so tremendously important … I wish it had been in the larger room and not the smaller side room. SMBs (small to mid-size businesses) can leverage blogs and blogging far easier than large companies and, IMHO, reap larger rewards faster. SMBs are more nibble and can level the playing field versus larger competitors. It is not hard or unheard of (actually it's rather common) for a small biz to lap a large biz on search engines by leveraging blogs.

As the sessions were wrapping up I had a chance to chat with Steve Broback about what BBS07 might look like. One idea thus far is to make it more of a community of business bloggers, therefore people already blogging. Sure there will always people who will still need to get their business blog going, but I have two ideas for that. One is, of course, the pre-conference workshops. I'd make them much more hands on and maybe more like small group classes. Second, might be for newbie bloggers to have a "blogging buddy" a speaker or attendee who is already an established blogger to just keep tabs on them through the conference and offer insight to the new folks.

I think this has been a watershed BBS. It's the third one, business blogging isn't a new concept or something that I think needs a strong arm sell. I think we need to work on refinements and enhancements, but the overall stuff is all set, IMHO.

I'm going to be covering the special post-conference event I was invited to attend on my blog.

Tags: , , ,

4 Comments

  1. I think everyone would agree that blogging is becoming more and more mainstream. As blogging becomes more accepted, and more bloggers start attending conferences like BBS, BBS needs to address this trend. BBS 06 may have been a watershed this year, but the next BBS needs to have 2 tracks, one for beginners and one for advanced bloggers. BBS did a great job for people just getting started, but could have done a better job addressing the needs of advanced/technically savvy bloggers.

    Comment by Anonymous — October 30, 2006 @ 11:37 am

  2. We completely agree with you. I think this might be the last BBS focused on new bloggers.

    Comment by Anonymous — October 30, 2006 @ 12:06 pm

  3. Not to throw too much of a monkey wrench into the works, but another track to consider is blogging with respect to large organizations, particularly blogging internally for knowledge sharing, corp comm etc. Is this another track or another conference?

    Comment by Anonymous — November 1, 2006 @ 8:32 pm

  4. You're bang on Lee. Not another conference, but what could be a great session. Make sure you talk with Steve.

    Comment by Anonymous — November 1, 2006 @ 8:58 pm

RSS feed for comments on this post.

Sorry, the comment form is closed at this time.