I’m new to Tucows and am in San Jose attending my first ISPCON.

The first morning of ISPCON Fall 2007 began with a series of sessions focused on the themes of wireless, hosting, technology, VOIP and business. Opting for a post-breakfast hosting topic, I headed to Using Social Networking and Web 2.0 to Market Your Business, led by Peter Radizeski of RAD-INFO, Inc., who was replacing John McKown, president & CEO of Delaware.net.

Peter’s seminar revolved around exploiting the opportunities within the world of Web 2.0 to raise the profile of your business. As he put it, “Web 2.0 is 15 minutes of fame that lasts a little longer.” Here are some of his key tips:

• Use tag words in blogs and profiles that are appropriate for your business – and repeat them for greater traction
• Residential ISPs need to provide a community for users to give them a reason to keep coming back (eg. After logging off of webmail, auto redirect users to your home page)
• Leave commenting enabled on blogs if possible – it encourages community
• Use applications internally before selling them to customers
• There is power in strategic partnerships – they can help strengthen your business as innovation progresses
• Never assume things are intuitive – always seek to share knowledge
• Always think from the customers’ perspective

Posted on Tuesday, October 16th, 2007 at 11:45 pm by Kari Dykes.
Filed under: Conference Coverage.
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