My first day of the ISPCON conference ended back in the area of hosting, at a session called Strategies for Growing Your Hosted Business. It was co-presented by Ravi Agarwal, CEO of groupSPARK and Rich Bader, president and CEO of EasyStreet Online Services.

Both Ravi and Rich shared insight into the evolution of their businesses, giving hints about what helped them along the way. Rich promoted the outsourcing of services – like email – to partners to help efficiently provide services to a growing customer base. He also talked about maintaining a presence in the business community (EasyStreet does it through their business blogger and event sponsorships), to stay connected to the group of people that helped propel the company’s growth in its infancy.

Ravi spoke about the growing market of SaaS (Software as a Service) applications and how they will continue to broaden the opportunities in the world of Web 2.0. He also spoke about the benefits of exchange hosting and enterprise messaging:

• Exchange Hosting:
  • Anywhere access to full Outlook data
  • Collaboration accomplishes more
  • Gives peace of mind
  • Better ROI than on-premise management

• Enterprise Messaging
  • Growing suite of apps
  • Add $20/user/month of new revenue
  • Start selling fast

Posted on Wednesday, October 17th, 2007 at 5:21 am by Kari Dykes.
Filed under: Conference Coverage.
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